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Love your fluffy friend? Do you love him/her so much they have their own instagram, that your camera roll is filled of fluff pics? How about supporting small businesses? Are you a CFC fan? If this sounds like you, you might be a fantastic fit to become a brand rep for Cali Fluff Co. 

At Cali Fluff Co. our brand reps are family, and we would be nothing without them. We do hold rep searches four times a year–summer, fall, winter and spring. So keep your eyes here and on our instagram to know when the next one is. 

how it works


Follow us on instagram @califluffco, and watch for us to announce our rep search is open. When it opens up, you'll want to make sure you apply by the deadline. 

Share with your community

If accepted into the CFC rep program, you'll receive a 15% off code for your family, followers and furiends to use! 

Earn shop credits

Each time your code is used, or your custom referral link you'll receive 15% off that sale as a commission. Each month, you'll get all of that back in the form of a Cali Fluff Co. gift card. 

Go spoil your fluffy friend

You can save or spend your gift cards immediately. But just make sure to spoil yourself and your fluffy friend(s). 

Who can be a rep?

If you'd like to have the opportunity to be part of the Cali Fluff Co. family, we do ask that you:

  • Have an active and public Instagram account for your dog. Active means posting at least 2-3 times a week
  • Are at least 18 years of age, but you can be based anywhere
  • Are excited about Cali Fluff Co., and supporting small businesses
  • Take high-quality, well lit photos. If you're curious about the types of content we love check out this guide.
  • Mention us at least once a week–this can be re-sharing our posts, posting on your feed or story
  • Share any new collections, sales etc


We love our brand reps, you are the core of Cali Fluff Co. And we think we have some pretty good perks ✨.

  • You do get your own personal code for 25% off
  • As we mentioned a percentage of sales comes back to you in the form of a gift card
  • All reps get sneak peeks on new releases, plus often shop early before anyone else!
  • Your high quality photos might be featured on our website, social feed, and other marketing collateral
  • You'll also join a fun exclusive rep chat, it's a community! 
  • When asked, we are happy to donate to your giveaways online
  • Fun, easy to use templates that you can share for new releases, sales and more

If this all sounds perfect to you, then we encourage you to apply. If you don't see a form below, check back later!