brand rep content

We're often asked what we look for when looking for new brand reps, specifically around photo style. So we wanted to take the time to create this handy guide that hopefully will help. 

  • In general, we love all breeds of dogs. So we don't care if you're light, dark, spotted we love all fluffy friends.
  • We prefer unedited photos when possible so that we can edit them/put our presets on them
  • We prefer you to drop your photos into a Google Drive, Box, Dropbox folder vs sending them on Instagram. That's just because Instagram often will downgrade quality of photos. 
  • As far as photo backgrounds, we prefer well lit, airy photos. We've taken the time to break down a few of our fav types of photos below 👇🏼

MAIN THINGS WE LOOK FOR

Not too much green

One of the biggest things we look for in photos is that there's not too much green. Think taking photos in front of a bush, or on the grass. You'll never find photos like that on our feed–not because they are bad, they just don't fit our aesthetic on our feed.

Your pup shines

We don't love a cluttered background, we love for your pup to be the main star! So keep that in mind when picking locations.

Well lit

The biggest thing is to make sure you utilize natural light. So taking photos by a window if indoors, or outside. However, make sure it's not direct sun, that tends to wash out the bandana–we love shad and overcast for some great light!

Wood/Beige Backgrounds

Trails

This is actually shot in a regional park, with the dirt trail, and the various beige/neutral colored grasses it sets a great backdrop for photos.

In the Woods

Maisy really nailed it with this shot. It's well lit, not too cluttered in the background. Has the dead grass and the wood trees behind her. Perfect for fall!

Boardwalk

One of my favorite photos of Leo is this one! He is on a boardwalk–this wood is perfect, it's not too warm in color and really just fits that neutral vibe.

Beach/Coastal Backgrounds

While all of these photos are different, they are all perfectly on brand. You can't have a California based business without beach photos, and all of these are all following the key elements of our brand. The dog + product pops, they show off their personalities, and they are all light and airy. 

White Backgrounds

White Furniture

This white chair with white wall is the perfect way to brighten up your photos. Don't forget that great lighting!

Interior Neutrals

Rigby is in his house, but with the mix of the curtains and rugs for the lighter background this photo is perfection! Proving you don't need to be fancy to have great photos.

White Walls

Penny is nailing it with the simple but gorgeous photo. Her and her bandana really shine here, and fun fact, her mom took this at a mall!

Location ideas for photos

Sand Dunes

Empty Roads

Local Malls

Dockside

Wall Murals

Beachside

On the Bed

Open Fields

State Parks