Cali Fluff Co. Brand Reps
These are our people. And their very good fluffs.
Our brand rep program is one of my favorite parts of running CFC. Every launch, every drop, every finally, customs are open moment, these are the fluffs and their humans who show up for it with us.


the perks
what you get as a cfc rep
- Your own personal discount code
- A shareable code (earn credit when it's used)
- Early access to new launches & colorways
- First dibs on customs windows
- A spot in our private rep community
- Featured on our Instagram & website
- Exclusive challenges, giveaways & rep-only perks
what we ask
a few things we need from you
We keep the program small on purpose, so each person actually feels like a part of what we're building. In return, here's what we're counting on:
You're 18 or older
You post 2–3x/month featuring CFC fluffwear (feed posts, reels, or stories)
You share clear, well-lit content that fits our vibe—bright, joyful, dog-forward
You actively engage with our account and share new launches with your audience
You keep your personal code off discount-sharing sites and apps
You let us know if you run another small business selling pet accessories
You actually love the brand. That part's non-negotiable. We can always tell.
our reps
meet the current cohort
CFC Applications
ready to rep the fluff?
Each term we welcome a small group of reps. If you love what we make, take beautiful photos of your fluff, and want to be part of something real, we'd love to have you.









