Cali Fluff Co. Brand Reps

These are our people. And their very good fluffs.

Our brand rep program is one of my favorite parts of running CFC. Every launch, every drop, every finally, customs are open moment, these are the fluffs and their humans who show up for it with us.

Early Access
Get Featured
Real Discounts
Launch Previews

the perks

what you get as a cfc rep

  • Your own personal discount code
  • A shareable code (earn credit when it's used)
  • Early access to new launches & colorways
  • First dibs on customs windows
  • A spot in our private rep community
  • Featured on our Instagram & website
  • Exclusive challenges, giveaways & rep-only perks

what we ask

a few things we need from you

We keep the program small on purpose, so each person actually feels like a part of what we're building. In return, here's what we're counting on:

01

You're 18 or older

02

You post 2–3x/month featuring CFC fluffwear (feed posts, reels, or stories)

03

You share clear, well-lit content that fits our vibe—bright, joyful, dog-forward

04

You actively engage with our account and share new launches with your audience

05

You keep your personal code off discount-sharing sites and apps

06

You let us know if you run another small business selling pet accessories

You actually love the brand. That part's non-negotiable. We can always tell.

our reps

meet the current cohort

Cali Fluff Co. illustration

CFC Applications

ready to rep the fluff?

Each term we welcome a small group of reps. If you love what we make, take beautiful photos of your fluff, and want to be part of something real, we'd love to have you.