CFC Brand Reps
I'm so happy you're here. Being a CFC Brand Rep isn't about posting nonstop or fitting into a mold — it's about showing up as you and sharing your real love for your fluff and the little moments that make life sweeter together.
Perks of being a rep
Early Access
Get Featured
Real Discounts
Launch Previews
- 15% off code for your community to share with friends, followers, and fellow fluff lovers
- 25% off code for your own purchases — because you should love what your fluff wears, too
- 15% of sales you drive comes back to you as shop credit
- Access to the Fluff Pack — included! (normally $8/month for non-reps)
- Quarterly exclusive colors and designs before anyone else
- Early access to new launches — shop before the public release
- Product donations for giveaways and community moments when available
- Surprise-and-delight perks throughout the year — because we love celebrating our reps in unexpected ways
Communication & community
Clear communication and a strong sense of community are important to us — we've set things up intentionally so each space serves a different role.
Key updates, upcoming releases, and important announcements. This ensures you never miss essential information without feeling overwhelmed.
Just for you and your fellow reps. Connect, chat, ask questions, hype each other up. Think encouragement, collaboration, and genuine connection.
A shared space for customers and reps — share mockups, customization ideas, color combos, and real-life inspo. Jump in and help customers brainstorm!
What being a rep means
We want people to see that you choose Cali Fluff Co. because you genuinely love the products — not because you're obligated to sell them. Being a rep does mean showing up with intention and staying active and engaged with the brand and community.
There's no pressure to perform or overdeliver. If it ever starts to feel stressful, that's our cue to reset together.
What we care about most
- Genuine connection over perfect content
- Quality storytelling over quantity of posts
- Real life moments over overly staged shoots
- Being present and engaged with CFC content and launches
- Thoughtful, kind, encouraging engagement — even if quieter or less frequent
- Mutual trust, respect, and open communication
Our mission & vision
To create a world where every fluff and their human feel seen, celebrated, and joyful — through inclusive design, intentional products, and a community rooted in love, kindness, and connection.
As a rep, you help bring this vision to life by showing what it actually looks like: joyful moments, real routines, and fluffs being fully loved members of the family.
Cali Fluff Co. exists to celebrate joy, connection, and the love we share with our fluffs — and that includes you.
Being a rep isn't about doing everything, it's about contributing positively to the space we're building together. We ask that reps help keep the community feeling supportive, inclusive, and uplifting — both publicly and behind the scenes.
Thank you for being part of our community and helping us tell this story in the most meaningful way possible.
We're so glad you're here.
2026 content focus
Photo content
Video content
Photo tip: Natural light whenever possible. Keep edits minimal — please send photos unedited if submitting, unless we've already aligned that your editing style is CFC-compatible. Ensure the bandana AND your fluff are in focus, and represent the true color as closely as possible to how it appears in person.
Backgrounds & settings
examples of great rep content
How we choose photos for our feed
We prioritize overall color and aesthetic alignment and products that are currently in stock. If a product in your photo is out of stock, it likely won't appear on our feed — but please still share it on yours! It helps introduce new people to the brand. If you're ever unsure whether a photo works, send it anyway. We'd always rather see it than miss it.